Prof. Tek-Jin Nam with Ashley Hall, the deputy head of IDE department of RCA and Prof. Peter Childs from Imperial College led the KAIST-RCA collabroative GoGlobal 2012 project titled Seoul Social City Software. The project investigated ways to addres system level social design problems by creative design thinking. 43 KAIST students worked with 37 RCA IDE students tackled social connection and revival theme of Dongdaemun area in Seoul. KAIST and RCA teams carried out the project for three weeks from March 19 to April 6. The exhibition are held in Seoul Design Foundation till the 6th of May 2012.